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Appliances

Household appliance innovation has transformed the home, especially with the resurgence of kitchen remodeling and increasing interest in smart appliances.

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Industry Experts

Joe Derochowski

Vice President, Home and Home Improvement Industry Advisor

Expert Bio

“Investing in innovations that solve consumer needs will be critical for brands and retailers. Growing categories that demonstrate innovations that solve consumer pain and frustration, like multi-cookers, toaster ovens, egg makers, espresso makers, and the others, will continue to thrive through challenging economic times.”

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INDUSTRY RANKING

Data Spotlight

Top Appliance Categories Hold Steady; Notable Declines in Microwave and Vacuum Sales

There were no changes in category rankings this period.

The top three leaders remain Full Size Vacuums, Coffee/Espresso Makers, and Cookers. All categories experienced a decline in sales versus the prior period. The most substantial drop was seen in Countertop Microwave Oven at -5.4%, followed by Full Size Vacuums at -4.1%. Despite these declines, the overall rank order of categories remained unchanged.

Source: Circana, Liquid AI™,

March, 2025

Data Source:

Point of Sale (POS) Data

See Industry Rankings