Solutions
We measure demand so our clients understand where they have risks and opportunities.
FEATURED
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
FEATURED
NCSolutions (NCS) has joined Circana!
With this acquisition, Circana expands its media capabilities to help clients better plan, target, measure, and optimize media investments across channels... read more
With Circana, You Can.
Industries
Resources
THE SINGLE SOURCE OF TRUTH FOR
Automotive
Digital channels are quickly transforming the way people shop for cars and automotive aftermarket products. This creates new opportunities to engage with consumers in both online and brick-and-mortar channels.
To win in this competitive and rapidly changing market, you need the broadest and deepest global view of the U.S. automotive aftermarket industry, based on our best-in-class point-of-sale (POS) and consumer data.
We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.
Join more than 7,000 clients and partners worldwide
It all starts with our
Industry Experts
“The automotive industry will see more innovation in the next 10 years than it has in the last 50. Change in our industry is happening quickly. How will these changes impact brands and retailers and how the aftermarket does business? It’s easy (and important) to focus on the short term: profit, margin, assortment, and foot traffic. But is your business keeping an eye on the mobility model of the future? Vehicles, transportation options, technology, and the changing ownership model will reshape our entire industry down the road.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Automotive Sales Leaders Hold Steady; Wipers Only Segment with Sales Growth
The top 3 categories - Batteries, Motor Oil, and Wipers - maintained their rankings from the prior period, with no changes in rank across all categories.
Notably, Wipers was the only segment to post positive sales growth, up 2.3%. All other categories experienced declines, with Automotive Lighting down the most at -4.6%. The market remains stable in terms of ranking, but overall category sales trended downward.
Source: Circana, Liquid AI™,
March, 2025
Data Source:
Point of Sale (POS) Data
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